Proceeding ___ Analysis → Conzept → Plan → Act

marketing.kommunikativ. starts every project with a requirements analysis of your marketing politics and a verbalisation of your objectives. This substantiates the benchmark of the project's success.

The concept points out the implementation of your marketing politics. It constitutes the essential steps and methods.

Planning concretizes acting. Near-term, medium-term, long-term, cyclic. It defines the neccessary tasks, the resources to set in, shows up timetables, milestones and budget.

Acting achieves goals and accomplishes requirements.

Therefore marketing.kommunikativ. contributes its strategic properties of investment: managing the project, ensuring quality, minimizing risks.

We call this Marketing Engineering.